You are hereAbout Us

About Us


About Us (History)

The Department of Communication provides an undergraduate program and a graduate program. The graduate program founded in 1993, has been the very first graduate school of mass communication to be established in southern Taiwan. “Convergence of Telecommunication” has since been set as the core principle for education and research. The department started to offer the undergraduate program in 2001.

 

Goals of Education

Ÿ   Development of skills of digital media production and integration.

Ÿ   Understanding general principles and theoretical foundations of digital communication.

Ÿ   Enthusiasm and curiosity in knowledge, creativity, and originality.

Ÿ   Ability to work independently and willingness to collaborate in a team.

Ÿ   Sense of social responsibility and humanity.

Ÿ   Critical thinking/investigation and theoretical knowledge as well as practical skills of digital communication.

 

Characteristics of Department

Ÿ   Emphasis on digital convergence, cross-media communication and interdisciplinary learning.

Ÿ   Comprehensive curriculum design covering fields such as communication policy and regulation, media economics and management, media culture and society, media technology and society, digital content production/design.

Ÿ   Quantitative and qualitative research abilities are equally emphasized; critical thinking, political economics and cultural studies are especially emphasized; international as well as local perspectives.

Ÿ   Emphasis on theoretical understanding as well as essential skill development of cross-media integration.

 

Structure of Course Grouping

Primary grouping

Communication Industry & Regulation

Media, Society & Culture

Communication Technology & Skill Development

Theoretical Core

Secondary Grouping

Ÿ   Telecom Industry & Economy

Ÿ   Telecom Policy & Regulation

Ÿ   Media Management & Marketing

Ÿ   Media & Society

Ÿ   Audience Analysis

Ÿ   Critical Thinking/investigation of Media

Ÿ   Media Literacy

Ÿ   Basics of Audio-Visual Production

Ÿ   News Writing, Reporting & Editing

Ÿ   Digital Content Production

Ÿ   Campus Media & Internship

Ÿ   Communication Theories

Ÿ   Research Method

Ÿ   English Communication Skills

  Total amount of credits for undergraduate program is 128, including 28 credits for general education, 45 credits for required courses, 40 credits for elective courses and 15 credits for free-elective courses. To earn the master’s degree, 32 credits are required for the graduate program, including 10 credits for required courses, 22 credits for elective courses (2 credits for internship and 3 credits extra-department courses)

 

Employment

Students graduating from our department find jobs in the following fields (in proportional order): communication-related (over 60% of undergraduates; over 70% of graduates), non-communication industry, continuous study inland or abroad for a higher degree, and government organizations.

 

Admission

Four types of admission for undergraduate program are available: (1) via national entrance examination, (2) personal application to school, (3) high school recommendations, and (4) students of outstanding athletic performance.

 

Two types of admission for graduate programs are available: (1) personal application/interview and (2) entrance examination. A special admission procedure by placement is specifically designed for overseas Chinese students.