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Cheng-Chung Lee


By tellcc - Posted on 18 March 2010

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Information
Full-Name: 
Cheng-Chung Lee
Title: 
副教授
E-Mail: 
tellcc@ccu.edu.tw
Campus Phone Ext.: 
32557
Office: 
R310
Photo: 
Educations, Experiences & Expertises
Educations: 

美國佛羅里達大學電訊傳播博士

Research Focus: 

媒體管理、媒體經濟學

Taught Courses: 

大學部:校外實習、
研究所:傳播經營管理、電訊傳播概論、校外實習

Achievements and Honors
Journal Papers: 

1. Li, J. C. C., & Jung, J. (2005). Assimilation or contrast? Evaluation of new shows in lead-in-lead-out scheduling. International Journal on Media Management 7(1&2), 55-64.

2. Chan-Olmsted, S. M., Li, J. C. C., & Jung, J. (2005). The profiling of cable modem broadband consumers: Characteristics, perceptions and satisfaction. Journal of Targeting, Measurement and Analysis for Marketing, 13(4), 327-345.

3. 李政忠(2004)。〈從抽樣與統計方法探討網路問卷調查的可行性:比較電話訪談與網路問卷樣本的實質差異性〉。《廣播與電視》。

4. 李政忠(2004)。〈網路調查所面臨的問題與解決建議〉。《資訊社會研究》。

5. 李政忠(2003)。〈以「連結」觀點思考媒體業者在全球化趨勢中的經營策略〉。《新聞學研究》。781 – 36。(TSSCI

6. Chan-Olmsted, S.M., and Li, C. C. (2002). Strategic competition in the multi-channel video programming market: An intraindustry strategic group study of cable programming networks. Journal of Media Economics, 15(3), 153-174. SSCI

Conference Papers: 

1.李政忠(2003.11)。〈論寬頻影音產業中「競合關係」的政策意涵〉,「2003第一屆數位傳播國際研討會」,嘉義民雄。

2.李政忠(2003.09)。〈網路調查所面臨的問題與解決建議〉,「2003網路研究方法工作坊」,新竹。(已改寫成期刊論文)

3.李政忠(2003.07)。〈媒體科技匯流與閱聽眾權益邊緣化:從隨選視訊與數位有線頻道談數位科技對媒體內容產制的衝擊〉,「2003中華傳播研討會」,新竹。

4.李政忠(2002.07)。〈以資源基礎觀點探討我國媒介競爭彈性優勢與僵化困境〉,「2002中華傳播研討會」,臺北。

5.李政忠(2002.05)。〈以「在地」觀點思考國內媒體業者在全球化與本土化趨勢中的經營策略與定位〉,「傳播學術新發展:傳承與展望」研討會,臺北,政治大學。(已改寫成期刊論文)

6.Li, J. C. C. (2002 August). Cost-Benefit Analysis of the Internet as a Survey Tool: Compare Results across Telephone and Internet Surveys. Paper accepted for conference presentation, AEJMC conference, Division of Communication Theory and Methodology, in Miami, FL

7.Li, C. C., & J. Jung (2001 August). Impact of context effects on evaluation of new shows in lead-in/lead-out context. First-place paper accepted for conference presentation, AEJMC Conference, Division of Media Management and Economics, in Washington D.C. (Second best student paper award).

8.Chan-Olmsted, S. M., & Li, C. C. (2001 August). The profiling of cable modem broadband subscribers: Characteristics, perceptions, and satisfaction. Paper accepted for conference presentation, AEJMC conference, Communication Technology and Policy Division, in Washington D.C.

9.Li, C. C. (2001 April). Inter-media comparison of media consumption patterns: Media use motives of newspaper, television, and radio. Second-place paper accepted for conference presentation, BEA Conference, Research Division, in Las Vegas, NV. (Third best student paper award).

10.Li, C. C. (2000 August). Looking for the right partners in the information era: A longitudinal study of acquisition strategies by the communications industries. Paper accepted for conference presentation, AEJMC, Media Management and Economics Division, in Phoenix, AZ.

11.Chan-Olmsted, S. M., & Li, C. C. (2000 August). Strategic competition in the multichannel video programming market: An intra-industry strategic group analysis. Second-place paper accepted for presentation, AEJMC, Media Management and Economics Division, in Phoenix, AZ. (First faculty paper award) (已改寫成期刊論文) 12.Li, C. C. (1999 August). Viewing motivations and implications in the new media environment: Postulation of a model of media orientations. First-place paper accepted for conference presentation, AEJMC, Media Management and Economics Division, in New Orleans, LA. (First student research paper award).

Research Projects: 

1. 李政忠(2003)。〈中國臺灣地區互聯網路發展狀況統計報告〉。中國互聯網協會、中國互聯網路資訊中心 編,《中國互聯網發展報告》:710-715,北京:人民郵電出版社。

Books/Book Sections: 

1. 李政忠(2002)。〈媒介組織及產品的行銷與促銷管理〉。彭芸、關尚仁 主編,《新世紀媒體經營管理》:157 – 202。臺北:雙葉書廊。 2. Li, C. C. (2001). A longitudinal and comparative study of merger and acquisition patterns of cable systems and telephone companies in the multimedia context 1984-1999. Unpublished doctoral dissertation, University of Florida.

Other Publications: 

李政忠(2002)。〈又愛又怕受傷害——尋找電訊傳播市場的消費者〉,《動腦》,31217-18

Advised Theses: 

曾曉煜。96學年第2學期。呵護客家語言與文化─論客家電視臺之定位與節目策略。 林建利。95學年第2學期。網咖與網路遊戲新聞之建構-框架分析與社會認知的觀點。 何秉一。95學年第2學期。角色扮演線上遊戲虛擬財貨交易行為研究─以遊戲暗黑破壞神二為例。 林培淵。95學年第2學期。線上遊戲之玩家行為初探研究- 以《魔獸世界》為例。 黃淑芬。95學年第1學期。大學生使用即時通訊圖釋影響情緒感知之研究。 柯瑩。94學年第1學期。臺灣3G業者之企業資源、初期競爭策略與自蝕效應。