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Introduction


Mission of Department

The department provides an extensive curriculum integrating the development of professional skills with theoretical consideration of the role of electronic media in society. Graduates have received academic training that builds on the department’s commitment to in-depth study of the phenomena of communication, with a particular emphasis on preparing the students for careers in journalism and mass communication.

The undergraduate program combines the study of liberal arts with integrated communication technology. A wide range of courses is offered, including theories and hands-on professional learning. Theoretical courses cover aspects of communication in the perspectives of technology and society, law, ethics, history, and aesthetics. The professional training provides courses such as news writing, editing and reporting, digital audio-visual production, and media management. The goal is not only to engage the students in the pursuit of knowledge, but also to cultivate them with spirits of teamwork, creativity, and critical thinking.

The graduate program provides core courses in theory and methodology. On top of that, the students are encouraged to develop a plan of study toward the degree by drawing liberally from the intellectual resources available in the institute in the fashion of both traditional social sciences and socio-cultural critique. Various courses are offered such as electronic communication law and policy, telecommunication management and marketing, media political economics, popular cultural studies, audience survey techniques, and the production of digital content. Graduate students work closely with academic advisors and faculty members to integrate course work with their subject of thesis research.

 

Distinguished features

The teaching and research direction of our graduate institute emphasizes on several aspects

1. Telecommunication/technology policy, regulation and law.

2. Media management and administration.

3. Media market and audience studies

4. Digital technology, culture/society and globalization

5. Digital message design.

The highlights of our department include

1.The cultivation of students’ humane learning and critical thinking.

2. The training in both basic and advanced journalistic writings.

3. Creative digital media productions and technological capacities. Students are expected to become valuable assets for current digital/media creative industries in Taiwan.

Apart from regular curriculums, undergraduate students (especially the junior students) are obliged to participate in publishing Cheng Cheung University E-newpapers (CCU E-news) on a weekly basis. The department/institute regularly invites guest speakers from either industries or campuses to give speeches, which aims at opening up more channels of knowledge for students. The regular business tours and required internships also help students to gain more practical experiences from media industries. Furthermore, every year an international academic or industrial symposium will be held by our department/institute – with an aim of inspiring dialogues, discussions and exchanges among students, intellectuals and people from digital/media industries and government.

 

Prospect

In the future, we would keep searching academic talents in the communication/telecommunication fields and enrich our technological facilities. The newly founded Center of Digital Media Production & research does not only serve the needs of campus, but also wishes to reach its connections into nearby local communities – for providing useful information and news to wider range of people.

 

Employment

1. Digital production: electronic media production, computer animation design, broadcasting system planning, digital production and multimedia production.

2. Communication fields: sound effect, director, news worker, editor, scriptwriter, workforce of program management, and administration.

3. Planning talent: market analysis, program planner, executive producer, screenwriter, independent producer, workforce of TV station’ management and administration. 

4. Journalistic worker of government and institution.